Looking Ahead
Expanding Reuse, Scaling Impact, and Shaping a Replicable Model for Sustainability
Making Reuse the New Normal
UNCW expanded the USEFULL program to incoming freshmen during fall semester orientation, integrating it into the student experience from the start. The goal is to ensure long-term cultural adoption of sustainable practices. Discussions are also underway to extend the program to retail dining operations, which constitute a significant portion of single-use waste on campus.
I think, honestly, the reason it worked was because one, we have a fee structure, and two, it makes the students financially responsible for those boxes.
– Feletia Lee, UNC Wilmington Chief Sustainability Officer
Students are asking for it... it’s really nice to be able to interface with something on a daily basis that they feel is making an impact.
– Rob Kutner, Chief Revenue Officer, USEFULL
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